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Up Immigration Consultant Dashboard

Dashboard Design for Immigration
Consulting

Up Immigration Consulting is a company that helps individuals with their journey to immigrate to Canada. They specialize in services like permanent residency (PR) and visa applications, offering expert support along the way.


For this project, we focused on solving real user problems—especially the confusion and stress that can come with managing immigration paperwork and progress. The goal was to design a simple, user-friendly dashboard that helps clients stay organized, track their application status, and easily manage all required documents in one place.


The target audience includes individuals and families applying for visas or PR status—many of whom may be unfamiliar with digital platforms or navigating complex legal systems.


As the Team Lead, I guided the project from start to finish. I managed the timeline, helped my teammates stay aligned, and made sure our design met both user needs and client expectations. I also led the UX strategy, contributed to the interface design, and kept the experience focused on clarity, accessibility, and emotional ease.


This dashboard wasn’t just about function—it was about reducing stress and helping users feel more confident during one of life’s biggest transitions.

Dashboard Design for Immigration

Consulting

Client

Up Immigration

Consulting

Service

UI/UX Design

Date

Jul 2024

Tools

Figma

Photoshop

Role

Team leader
Combines UX and UI expertise to ensure both the experience and interface are cohesive, functional, and user-friendly.

Timeline

Overall: 4+ weeks

Design Timeline

Research

Strategy

Design

Phase 1: Discovery and research

🎯 Why- What is the goal?

Immigrating to a new country can be exciting—but it’s also stressful, especially when people need to manage paperwork, deadlines, and important documents. The goal of this project was to design a simple, clear, and user-friendly dashboard that helps clients of Up Immigration Consulting:


• Track their immigration application status

• Upload and organize documents easily

• Understand what steps come next


By reducing confusion and keeping everything in one place, the dashboard helps clients feel more in control and supported during their journey.

🧑‍💼 Who- Are we designing for?

This dashboard was designed for people applying for visas or permanent residency in Canada. Many of these users may:


• Be unfamiliar with the immigration process

• Feel overwhelmed by forms and requirements

• Use the platform on both desktop and mobile devices


So, our job was to make the experience feel clear, calm, and supportive—even for someone using the system for the very first time.

🌍 Context

Immigration can be a life-changing experience—but the process itself is often complicated, stressful, and full of paperwork. Up Immigration Consulting is a company that helps people apply for visas and permanent residency in Canada, guiding them through every step of the journey.


However, many of their clients were struggling to keep track of their documents, application progress, and deadlines. There was no single, clear place where clients could stay organized.


That’s where our team came in.


We were asked to design a centralized dashboard that could simplify the experience and support users throughout their immigration journey. This meant making something that wasn’t just functional—but also calming, accessible, and easy to use, even for clients who were not familiar with online systems.


This project challenged us to balance clarity, structure, and empathy—and deliver a tool that would help real people feel more confident in a high-pressure process.

🤔 Finding the problem

To truly understand the users’ pain points, I stepped into their shoes and imagined what it would feel like to go through the immigration process without clear guidance. Through competitor's workflow, several challenges became clear.


I felt confused and overwhelmed—not because I didn’t want to follow the process, but because I didn’t know where to start, what documents were required, or how far along I were in the process.


💬 Key Problems Identified:

No central hub for tracking application status or next steps

Unclear document submission process—users weren’t sure what they had uploaded or what was still missing

Poor communication—clients often had to call or email just to get updates

Anxiety and stress caused by uncertainty and lack of transparency


These problems made me feel lost and unsupported during an already stressful journey.

💼  Business Goals (Up Immigration Consulting)

Improve Client Satisfaction and Trust

Reduce Manual Communication Load

Increase Retention and Referrals

Stand Out in a Competitive Market

🧑‍💬 User Interview

To better understand the real struggles people face during the immigration process, we conducted interviews with two individuals currently applying for permanent residency in Canada. Our goal was to learn directly from their experiences—without leading or assuming—so we could uncover their genuine pain points and emotional challenges.


By listening openly and asking thoughtful, neutral questions, we were able to identify the obstacles they encountered when navigating document requirements, timelines, and communication with consultants. These insights helped shape the direction of our dashboard design, ensuring it reflects the needs of real users, not just design assumptions.

To keep our approach open and unbiased, we used broad, user-friendly questions:

  1. Can you walk me through what it was like to start your PR application?

  2. What part of the process felt confusing or stressful for you?

  3. How did you keep track of your documents and progress?

  4. Did you feel like you always knew what to do next?

  5. How did you communicate with your immigration consultant?

  6. If you could change one thing about this process, what would it be?

C.F

Camila (Brazil, Age 29)

Camila is a post-graduate student applying for PR on her own.
She struggled with unclear instructions, time pressure, and constantly had to contact her consultant to understand the next step. Without a clear system to track her progress or documents, the process felt overwhelming and stressful.


“I was always afraid I’d miss something. There wasn’t one place where I could just see what I had done and what I still needed to do.”

D.M

Diego (Mexico, Age 45)

Diego is applying for PR for his entire family of four. He found it difficult to manage multiple applications, keep track of who had submitted what, and stay organized. Constant back-and-forth with the consultant made the process slow and confusing.

“Managing documents for my whole family was a mess. I had to make separate folders, notes, spreadsheets… and I still worried I forgot something.”

“I just wanted a simple way to see everything—who submitted what, and what’s missing—without writing another email.”

👤 User Persona

Diego 

Market Team Manager

45

Vancouver, BC

🙎 Bio:

Family-based applicant
Applying for PR for himself, spouse, and two children


Diego is a 45-year-old father from Mexico who is applying for PR for his whole family. He’s managing all four applications at once while also working full-time. He relies heavily on the immigration consultant but finds it difficult to keep everything organized.

😫 Pain Points:

• Overwhelmed by keeping track of four different applications

• Constantly double-checking with the consultant to make sure no documents are missing

• Confused by duplicate steps (e.g. same form for each family member)

• Finds it hard to know who’s at what stage in the process

• Wishes there was a way to communicate quickly without always sending emails

👨‍👩‍👧‍👦 Needs:

• A family dashboard view to see everyone’s progress at once

• Individual profiles or tabs for each family member

• Alerts for missing or incomplete documents

• A quick way to message or ask questions inside the platform

• Peace of mind knowing he hasn’t missed anything

Research

Strategy

Design

Phase 2_Strategy & Problem Definition

🧠 Discover Pain Points & Solutions

Discover Pain Points_01

Target user: People who want to apply for PR 


- The PR application process is too complicated. Users don't know what steps to take and when they can complete their application.


- Which step should the consultant help with?


There are so many documents that an applicant needs to prepare. 


- What kind of document should they prepare?
- When will they send these documents to the consultant?

How many documents need to be approved when applying for PR?
- What is the consultant’s response?
- How to organize these documents?

Solutions_01

The process bar clearly shows:


- All the process
- Which step are they now
- What is the next step?
- Clearly see when the consultant will help them

STEP 1

Assess Your Eligibility

STEP 2

Compile Necessary Documents

STEP 3

Create Your Express Entry Profile

Completed

STEP 4

Settle Application Fees

STEP 5

Submit Your Application Package

Completed

STEP 6

Completed

STEP 7

Complete Biometrics, Medical Exam, and Police Clearance

STEP 8

Finalize and Submit Your PR Application

Waiting

STEP 9

Await Confirmation of Permanent Residence

Waiting

STEP 10

Get PR!

The upload card clearly shows:


- What documents user have to prepare
- Where to upload the documents
- When the file is completed

In Step 7 You should upload

30%

File

Upload Date

Biometrics Exam

Jul 11 2024

View

Medical Exam

Unknown

Upload Now

Police Clearance

Unknown

Upload Now

The My File page shows:



- All of the documents you need
- What consultants do
- What to upload next




STEP

FILE

DATE

STATUS

progress

Assess Your Eligibility

Six Selection Factors

09 Jul 2024

View

Completed

Compile Necessary Documents

Identification papers

10 Jul 2024

View

Completed

Compile Necessary Documents

Language test results

10 Jul 2024

View

Completed

Compile Necessary Documents

Educational credentials

10 Jul 2024

View

Completed

Compile Necessary Documents

Work experience letters

10 Jul 2024

View

Completed

Create Your Express Entry Profile

Express Entry Profile

11 Jul 2024

View

Completed

Settle Application Fees

Application Invoice

13 Jul 2024

Waiting

Payment Failed

Submit Your Application Package

Application Package

13 Jul 2024

Waiting

In Process

Invitation to Apply (ITA)

Invitation to Apply (ITA)

13 Jul 2024

Waiting

In Process

Complete Biometrics, Medical Exam, and Police Clearance

Biometrics Exam

Unknown

Upload Now

Waiting

Complete Biometrics, Medical Exam, and Police Clearance

Medical Exam

Unknown

Upload Now

Waiting

Complete Biometrics, Medical Exam, and Police Clearance

Police Clearance

Unknown

Upload Now

Waiting

Finalize and Submit Your PR Application

PR Application

Unknown

Waiting

Waiting

Await Confirmation of Permanent Residence

Confirmation of Permanent Residence

Unknown

Waiting

Waiting

Discover Pain Points_02

In which process that users need to pay?
How to pay?
If the payment failed or succeeded?

Solutions_02

The payment page clearly shows:



- How much is the visa fee, and what amount do users need to pay?

- Use red color and icons to emphasize the payment failed part.

The payment page clearly shows:



- How much is the visa fee, and what amount do users need to pay?

- Use red color and icons to emphasize the payment failed part.

My Pending Payment

Description

Amount

Amount

!

Application Processing Fee

Contact the consultant

$850

Payment Failed

2

RPRF

Before Aug. 15, 2024

$515

Make a payment

3

Biometric Fee

After you got ITA within 10 days

$85

Make a payment

Discover Pain Points_03

How to organize a family’s file?
How to check every member’s visa progress?

Solutions_03

Each family members have their own profile & process page.

Sena

Yoon

Jin

Rodolfo

Rebecca

Up Immigration Consulting

/

Process

/

My File

English

Search

Sena Ho

PR Application

Edit

Home

Process

Profile

Payment

Setting

LOGOUT

Files should be uploaded

All the documents should be in English

STEP

FILE

DATE

STATUS

Agent progress

Assess Your Eligibility

Six Selection Factors

09 Jul 2024

View

Completed

Compile Necessary Documents

Identification papers

10 Jul 2024

View

Completed

Compile Necessary Documents

Language test results

10 Jul 2024

View

Completed

Compile Necessary Documents

Educational credentials

10 Jul 2024

View

Completed

Compile Necessary Documents

Work experience letters

10 Jul 2024

View

Completed

Create Your Express Entry Profile

Express Entry Profile

11 Jul 2024

View

Completed

Settle Application Fees

Application Invoice

13 Jul 2024

Waiting

Payment Failed

Submit Your Application Package

Application Package

13 Jul 2024

Waiting

In Process

Invitation to Apply (ITA)

Invitation to Apply (ITA)

13 Jul 2024

Waiting

In Process

Complete Biometrics, Medical Exam, and Police Clearance

Biometrics Exam

Unknown

Upload Now

Waiting

Complete Biometrics, Medical Exam, and Police Clearance

Medical Exam

Unknown

Upload Now

Waiting

Complete Biometrics, Medical Exam, and Police Clearance

Police Clearance

Unknown

Upload Now

Waiting

Finalize and Submit Your PR Application

PR Application

Unknown

Waiting

Waiting

Await Confirmation of Permanent Residence

Confirmation of Permanent Residence

Unknown

Waiting

Waiting

User Testing Result

By Survey, 26 responses

“Can you understand the process of applying PR?”

0%

Don’t understand

12%

Understand

88%

Fully understand

“Can you figure out which document you should upload?”

0%

Don’t understand

12%

Understand

88%

Fully understand

“Can you figure out which document you should upload?”

12%

Confused

88%

Yes

Thank you for reading the

UP Immigration Dashboard Project

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Sena

Good at game main visual settings, assisting in developing process architecture, and flow, and introducing user experience to improve game operation and make it more user-friendly.

Contact

senatomoki@gmail.com